For the second time on Il sole 24 ore!


I am truly excited and grateful to the 𝐒𝐨𝐥𝐞 𝟐𝟒 𝐎𝐫𝐞 for once again choosing to tell my story and the projects to which I dedicate passion, energy, and heart every day.
Being recognized for one’s work is a unique emotion, and it reminds me how essential it is to believe in oneself and in one’s ideas.
The value of a person does not depend only on what they do, but on where they choose to invest their energy. I have been fortunate to collaborate and build realities that I have always believed in:


An important year for me, a year in which I am investing all of myself. A year in which I realized how important it is to carry on one’s projects, one’s ideas, without looking back and without listening to the opinions of those who do not cheer for you.
Working on these realities, and primarily on the reality “Massimo Diodato”, is for me a privilege and an opportunity to continue to grow and make a difference.
A special thanks goes to everyone who believes in these projects, to those who support me, and to those who, like me, never stop dreaming big.
This is the demonstration that when you work with commitment and trust, results come. To those who support me, to the extraordinary team of ILOVEITA, to the TEAM of We4 Coaching, to my and our clients, to friends, to my wife Yusi and my son Edward, to those who never stop dreaming and also to little Neve, 𝐠𝐫𝐚𝐳𝐢𝐞 𝐝𝐢 𝐜𝐮𝐨𝐫𝐞 𝐩𝐞𝐫 𝐢𝐥 𝐬𝐨𝐬𝐭𝐞𝐠𝐧𝐨!
